A personal trainer costs £40–£120 per session, so most gym-goers train alone — guessing their form and guessing what to do next. Sportzal Ltd, a London-based startup, replicates what a real coach does in one closed loop: it plans your training, watches your lifts through your phone camera, measures every session, and adapts the plan. Phone-only, in any gym, no hardware.
The iOS beta plans training, counts reps, and gives live form feedback today — with a library of 1300+ exercises. An Android build is in internal testing.
Plan → Execute → Measure → Adapt. What the coach sees changes what it programmes — the same loop a human trainer runs.
Launching with Sharky — a UK creator with seven-figure reach whose gym audience is our exact customer.
SEIS/EIS Advance Assurance is in place from HMRC. If you'd like the deck, a demo of the live beta, or a conversation — write to us.